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December 7, 2001

Bayer launches new crop website

Bayer Corporation has launched its newly designed crop protection website, uscrop.bayer.com. The new crop site offers up-to-date, detailed information about the Bayer portfolio of agricultural products and services housed within a user-friendly environment.

"The changes within the U.S. Crop website reflect a change in the way we communicate with our customers," said Jeff Pelaccio, manager, customer advocacy. "Acting on the feedback we have received from other customers, we have designed a resource for them that offers important product, market and industry information in an easy to navigate website.

The website is divided into three main information areas for easy access:

• Product/Crop Center presents information for growers, consultants, farm managers and others on protecting crops from disease, insects, weeds and other damaging pests. Find up-to-date information, including labels, MSDS sheets and product use guides.

• Resource Center houses Bayer newsletters, links to Bayer products and issue-specific sites, as well as other important industry links.

• Communications Center provides visitors with answers to common product questions, contact information for the Bayer Customer Care Center, Bayer news bulletins, press releases and links to employment opportunities.

In addition, the website is an easy way for visitors to contact local Bayer sales representatives.