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February 15, 2002
MARKETING
By Bryce Myrick
Director, TFB Agricultural Marketing Education
U. S. agriculture production is about 35 percent above what U.S. consumers buy. That is the reason exports are so important to U.S. producers.
Developing foreign markets is one of the keys to sustaining agriculture in the U.S. Not only an open market, but the ability to find the foreign buyers and be able to negotiate a price and deliver the commodities, can be major road blocks. There are many stumbling blocks, such as: borders, language barriers, foreign currencies, not knowing buyers, how to ship and deliver, and how payments are made. For many Texas producers this seems to be an overwhelming task.
As agriculture producers, we need to work to get the best possible price for our commodities. There are opportunities to market our products to end users at higher prices, but they are not easy. Many of these opportunities are going to be outside the U.S.
How many hurdles are you willing to jump in order to receive a higher price for your commodities?
TFB is here to help you hurdle those stumbling blocks.
MAY - SOYBEANS
Fundamentals: Brazil will have a record crop.
Technical Analysis: Trend - Sideways/Resistance - 4.60 / Support
- 4.25
MAY - CORN
Fundamentals: Very weak exports
Technical Analysis: Trend - Down/Resistance - 2.21 / Support
- None
JULY - KC WHEAT
Fundamentals: Low stocks, but questions about size
of world production
Technical Analysis: Trend - Sideways/Resistance - 3.08 / Support
2.95
JUNE - LIVE CATTLE
Fundamentals: Choice boxed beef demand increasing.
Technical Analysis: Trend - Up/Resistance - No-Short Term /
Support 69.70
