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The Texas Beef Council, the product-marketing arm of Texas beef producers, will have a new look beginning in 2005.
TBC will launch a new organizational logo at consumer and producer events throughout Texas in 2005. The new identity is designed to keep consumers thinking about beef.
The dominant feature of the logo is a circle that symbolizes a plate. In keeping with that theme, the "x" in Texas is represented by a crossed knife and fork. Other new design components include a lone star, and red, white and blue colors, all evoking images of Texas.
The new logo often will include the URL to TBC's popular recipe web site, www.txbeef.org.
"Today, we have so many new beef products, both fresh and pre-cooked, available in supermarkets," said Dist. 8 Texas Farm Bureau Director Dan Dierschke, an Austin cattle producer and current TBC chairman. "And beef demand at home and in restaurants is at levels that we haven't seen for two decades. As beef producers, we want to keep Texans thinking about beef on their plates and that's what this new logo is designed to do."
More than 200,000 consumers saw TBC's logo last year at marketing events conducted throughout Texas. In addition, the logo was displayed on approximately 300,000 recipe brochures disseminated by TBC staff.
