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After five years of promoting the farming and ranching industry in the Lone Star State, Texas Farm Bureau's Planet Agriculture underwent a makeover and now has a whole new look, unveiled at the recent Fort Worth Livestock Show & Rodeo.
Five years of wear and tear took its toll on the display—the purpose of which is to show consumers how agriculture touches their lives daily. The TFB Board of Directors conducted an extensive evaluation of the program—popular at livestock shows and fairs across the state—and made a number of recommendations.
The results, according to Coordinator James Gipe, were on display in Fort Worth and will be featured at many other shows this spring, including San Angelo (through Feb. 27), Houston (March 1-20), and the Rio Grande Livestock Show in Mercedes (March 12-20).
Some of the features include:
•A new entrance to the exhibit, which graphically creates a big splash, drawing crowds in as well as allowing sponsorship exposure.
•A sheep and goat display, incorporating a 7 foot by 10 foot "enviro-scape." The "enviroscapes" are used with several commodities to give the viewer a feel of how actual production looks on a farm or ranch.
•A new look and an interactive video display in the pork section holds this youngster's attention..
•Several 61-inch televisions, such as this one in the beef area, are featured, displaying DVDs of different commodities ranging from beef to dairy to cotton.
•Thousands upon thousands of butter biscuits were handed out by Southwest Dairy at that organi-zation's new "Dairy Diner."
•A new look at an interactive beef game draws a crowd.
•The new cotton display gives consumers a good idea of what cotton looks like at its growing stage and also at harvest. A miniature cotton gin is also a popular attraction.
